The first domain name was registered more than 30 years ago. Since then, over million domains have come into circulation. With that kind of competition, choosing the right domain name for your business is imperative.
A memorable domain name makes all the difference when it comes to creating a successful online presence. In simplest terms, a domain name gives people an easy-to-remember name and address for your website. Long, complicated domain names are hard to manage and easy to forget. In addition, there are many reasons to spend time crafting your domain name. Domain names establish a unique identity for your website and represent your brand. Organizations should choose a domain name that corresponds to their brand name so that users can find them easily on the internet.
Usually, a generic domain name defines a general category. You want to avoid those unless your company has an established brand based on a generic name such as cars. Most of the time, though, companies need to choose specific domain names that identify their company or brand.
On the other hand, a targeted domain name can attract visitors to your website. For example, if you register a domain name that matches your business concept instead of your business name, you could attract web surfers.
You will invite visitors who were searching for pianos or piano tuning. A strong domain name does more than identify your brand. In short, having a dedicated domain name makes your business look professional. A registered domain name identifies you as a formal business. Further, it allows you to control your website and make changes as your business grows. Owning the domain name means you can transfer to a new host, or switch to your own server for in-house hosting.
Such a change would destroy the branding you have built upon that first web address. A domain name builds your brand by increasing awareness of your brand. It makes it easier for visitors to remember your site and later return to it. The right domain name will be easy to remember and easy to pass along to friends.
A memorable domain name has everything to do with generating traffic to your web site, building your brand, and increasing sales.
Have you done a Google search for your company brand? Most companies who invest in SEO analysis have done this. Your competitors may logically have similar names. It shows ranking for other countries and different Google versions as well. Private registration is encouraged to keep unsolicited e-mails and phone calls at bay. Registering a domain without private registration will make your information accessible to the public and you can become a likely target of companies sending unsolicited mails, e-mails and phone calls.
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Relentless Hosting has done a great job hosting my many client sites. They answer my support queries quickly and are very helpful. Highly Recommended. Excellent service from the team at all hours Menu Menu. The most common TLD is. Still with me? For example:. While there are a plethora of less common gTLDs out there, you may want to avoid them because they are not as easily remembered. Unless, of course, it makes sense for your business; e. Just remember that most web users will default to.
Not sure how to purchase your domain name? Check out our article on How to Buy a Domain Name. We just might save you some time, money and aggravation. This article originally appeared on Constant Contact Blogs and has been republished with permission. Find out how to syndicate your content with B2C. Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.
The best of B2C in your inbox every Monday Sign up now. Toggle navigation Business 2 Community. River Cartie October 3, Twitter Facebook LinkedIn Flipboard 0. Domain names are important A business could potentially live or die on the web, based on its domain name.
Think it through and pay attention to the following guidelines: Finding the right domain name It used to be that finding a domain name was easy. Yes, there was a time before the web. It was right after we discovered dirt. Guidelines for choosing a domain name Here are some domain name guidelines to follow: Make sure your domain name fits your business. This is where SEO comes into play. Think about using keywords in your domain name What words would be used to find your business online?
It should be easy to type, easy to say, and easy to remember. A premium domain will not only protect your brand and make you look more professional, it also improves search engine rankings, generate traffic and it is a virtual asset which tends to increase in value over time. So many domains are registered every day, and have been for the last twenty years, that all the marketable and generic names in the dictionary have already been registered long time ago.
In short, in all probability your first choice will not be available to register now, and buying a premium domain name that has already been registered and which the current owner is prepared to sell, is the only option left to still obtain a truly valuable business name. Answer yourself this simple question: Why would you want to incur masses of time and vast sums of money marketing a mediocre domain name when you can simply buy — at a premium — the domain of your choice as a brandable or generic quality domain name that will instantly give you results that are far superior?
It might cost you more money, but it will save you thousands of pounds in ongoing marketing costs. Improving your marketing and visibility A high-value domain name is generally short, descriptive, and easy to remember. It gives customers and search engines an easy and intuitive way to remember and find you.
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